Bloomington,IL based Lead UX Designer
focused on creating Digital
experiences from past 15 years

Who am I

Working as Lead UX Designerwith Major Insurance Company in Bloomington,IL.

Gained good amount of user experience expertise in the technology industry helping both Start-ups and Fortune 500 companies to define, design Web and Mobile products.

My job is to enhance the user experience and create simple, compelling interfaces for Web & Mobile apps with increased web site sales, customer satisfaction & make the end users software applications more user-friendly.

My Linkedin Profile View Srinivas Manda's profile on LinkedIn

What I do

Below are some of my deliverables that I create as part of my user experience work in a project.

User Profile
The purpose of a user profile is to identify the range of skills and knowledge that users possess and employ when performing their work.

Task Analysis
The purpose of a Task Analysis is to identify the Current tasks and capture furture tasks which will give description of who, what, when, where, and why for each task.

Conceptual design
The purpose of Conceptual design is to create concepts for the application by Business partners brainstorming session etc

Task Model
The purpose of a Task Modeling is to understand what people want and how to design for them, It starts with finding who is going to use the product and their goals to complete the task. In this process we will also learn how are each person's tasks are interconnected.

Concept Model
The purpose of a user Concept model is to identify the overall framework of the application, specifically the main areas of interaction, content, and functionality.

Conceptual Flow
The purpose of a Conceptual flows is to capture high-level visual representations of how users complete major tasks.

Interaction Flow
The purpose of a Interaction flows is to capture detail-level visual representations of how users complete major tasks conditionality, logic, and error handling within an interactive system.

Usability Testing
The purpose of a user Usability testing is to test the interface with the end user, In this process Usability scripts are written and will be given to the user and then results are gathered  that will help the project team to decide the shortfalls in the user interface and prioritize the findings.

There are various way I create screens to show it to the stakeholders or to the team.

> Paper prototyping is one method  that I employ to create hand-sketched drafts of the windows, menus, dialog boxes, pages, popup messages, etc. that are needed to perform those tasks.

> Wireframes is a process to represent the skeletal layout of an application. A wireframe can be created in low fidelity without any artistic designs and they mainly use sample content like "lorem ipsum", and boxes as placeholders for features.

> Visual COMP provide direction on how a web application should be built, detailed description on how the interface responds to user interaction, this document also captures notes on functionality, exceptions, and error states. This can be either done in Photoshop or HTML/CSS.

Detail UI Specifications
The purpose of a  Detail UI Specs is to show all final content for an application that consists of any comps, wireframes, or prototypes. This captures all business rules and conditions that rule when and where content appears and how it is structured, this is a key document to know the actual text of error messages, page actions, page defaults, default buttons and any other information.

Expert Review
The purpose of a Expert review is a structured walkthrough of typical tasks. ln this process I analyze the interface architecture. page flow, page layout, controls selection, color and wording of the application.

Heuristic Evaluation
tion is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process.

Site Maps
The purpose of a site map is to create a visual representation of the web application that allows users to navigate through the site to find the information they are looking for.


1) Certifed as " Usability Analyst (CUA)" designed by Human Factors International.

2) Certifed as "Dreamweaver MX Developer" designed by ADOBE.

Skills and Industries worked

Industries E-Commerce, Entertainment, Insurance, Pharmaceutical, Telecommunications, Advertising & Real Estate.

Prototyping and Software tools MS-FrontPage, Macromedia Dreamweaver, Homesite, HTML, DHTML, XML, CSS, Adobe Photoshop, Macromedia Fireworks, Flash, Illustrator, Image Ready, BBEdit, Corel Draw & Flash, MS Visio, MS Project, MS Office, Quark Express, Conversion tools, Acrobat, PageMaker.

Usability Methods Brainstorming, Card sorting, Cognitive Walkthrough, Heuristic evaluation, Hi/Low prototyping, Parallel design, Scenarios, Personas, Surveys through questionnaires, Accessibility Guidelines (Sec 508) and Usability Testing.

User Experience deliverables User Profile, Concept Modal, Concept Flow, Task Analysis, Interaction Flows, Paper sketches, Usability objectives, Usability test scripts Find & Recruit users, Wireframe Mock up, Test with User, Gather test results, User Interface Specification