I employ a collaborative process whereby I work
intimately with the client specs. By working closely
together, we are able to clearly identify the vision
and goals of the site for creating an intelligent,
well-designed product that focuses on the needs
of the audience.
gather, clarify, define
During this phase I spend time learning about the
company, the audience demands, as well as the strengths
and limitations of the current site or product if available.
I focus on the client's current needs, the competition
and future opportunities for growth. My goal is
to develop a level of expertise in the client's
business, which allows me to develop a solid strategy
for the site or product and an understanding of the value it
may have to the user. Additionally, I review the
associated marketing collateral and what effect
it can have on the Web. The client is then provided
with a detailed site map outlining the structure
of the site.
I will take the time to actively listen to the company needs and requirements. This will include telephone meetings, email exchanges, instant messaging, face-to-face meetings, and surveys.
Methods that can be Employed
- Needs Assessment
- Interviewing
- Technology Evaluation
concept, design, construct
Using the creative brief as a guideline, a series
of design comps are presented via a project site
setup for each client. I work with my clients to
produce design concepts specifically focused on
user-centered issues and solutions. My aim is to
design for your audience. At this point I build
out selected comps and begin the process of content
collection and review.
Methods that can be Employed
build, test, launch
This is where all the pieces come together to start
building out the final deliverables. Well-defined
HTML standards are put in place and templates are
developed using Photoshop / Image ready. A staging
site is created for the client's review during this
process. I closely scrutinize all aspects of the
implementation.
Will create a functional prototype that addresses functional requirements. The prototype will be tested through one-on-one usability tests, surveys, and focus groups.
Methods that can be Employed
- Usability Testing
- Focus Groups
- Participant Observation
critique, evaluation, maintain
This stage provides us an opportunity to seek feedback
from our audience and measure the effectiveness
and success of the new launch. When the templates
are approved by the clients with changes if any,
the templates are then converted top html and based
on these data, further development and changes are
made to ensure effective usability of the site.
Finally, l try to deliver a production style guide
that includes all the information necessary for
effectively managing the site.
Will evaluate findings from the testing phase and identify directions for enhancements and additional features to add to the application or website.
Methods that can be Employed
Deployment is about making the software product available to the end-user, and is the culmination of the software development effort.
